Identifying and characterizing superspreaders of low-credibility content on Twitter
Public Library of Science/PLOS One
AUTHORS
Matthew R. DeVerna ,Rachith Aiyappa,Diogo Pacheco,John Bryden,Filippo Menczer
Observatory on Social Media
Indiana University, Bloomington, Ind.
ABSTRACT
The world’s digital information ecosystem continues to struggle with the spread of misinformation. Prior work has suggested that users who consistently disseminate a disproportionate amount of low-credibility content—so-called superspreaders—are at the center of this problem. We quantitatively confirm this hypothesis and introduce simple metrics to predict the top superspreaders several months into the future. We then conduct a qualitative review to characterize the most prolific superspreaders and analyze their sharing behaviors. Superspreaders include pundits with large followings, low-credibility media outlets, personal accounts affiliated with those media outlets, and a range of influencers. They are primarily political in nature and use more toxic language than the typical user sharing misinformation. We also find concerning evidence that suggests Twitter may be overlooking prominent superspreaders. We hope this work will further public understanding of bad actors and promote steps to mitigate their negative impacts on healthy digital discourse.