The Media Insight Project and the American Press Institute
If news organizations want to win over new audiences at a time of substantive transition in journalism, growing misinformation, and multiple crises in the world, we need to understand the news habits and interests of Americans 40 and younger. These Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage?

New in-depth analysis by the Media Insight Project, a collaboration of The Associated Press-NORC Center for Public Affairs Research and the American Press Institute, outlines how this group follows and interacts with information critical for both their personal lives and how we function collectively as a society.

This analysis dives more deeply into data released in August, which was based on a survey of nearly 6,000 individuals ages 16 to 40. That report, Fatigue, traditionalism, and engagement: News habits and attitudes of the Gen Z and Millennial generations, showed that people in this group are active consumers of a wide range of topics from a variety of sources, including traditional news outlets and individual influencers. MORE