Newhouse Student’s Solution to AI Misinformation Wins Clio Award
Syracuse University advertising student Brooke Hirsch explored ways to combat misinformation and won the prestigious 2024 Clio Award for Student Innovation.
Syracuse University News
In an era when artificial intelligence floods our social media feeds with content that makes the fake seem real, how are people supposed to discern what is true? Creative advertising student Brooke Hirsch ’24 came up with a solution to this problem.
As misinformation surges online, Hirsch became increasingly concerned with how AI has made the creation and spread of fake news easier than ever. Her innovative solution? Use the same technology driving misinformation to combat it.
Hirsch wondered, “what better way to protect people from false AI content than using AI to detect it?” This thought sparked her idea, which she cleverly titled “AI vs. AI.” Her two-minute case study video shows how this idea would work.
This past May, 10 student ideas from around the world won a 2024 Clio Award for Student Innovation. Hirsch’s idea was one of them. Winning a Clio as a student or a professional in the industry is one of advertising’s highest honors, and Hirsch earned this distinction while a student in the creative track for advertising majors in the Newhouse School.
ADDITIONAL NEWS FROM THE INTEGRITY PROJECT
