Will Technology Save Us From The Threats And Risks Of Disinformation?
As mis- and disinformation becomes increasingly sophisticated, technology companies are developing new software to detect content trends, monitor conversations, understand context, and identify their origins.
Forbes
Disinformation, misinformation, deception, and traditional propaganda all utilize digital channels and social networks to spread their messages to the public. The challenge and risk is complex, but can technology help? Can it reduce the risk of disinformation?
The crossing of digital disinformation with digital communication tools and platforms creates a perfect storm. On one side, we have attackers seeking valuable targets, which could be a voter choosing a candidate, an investor evaluating a stock, or a parent trying to understand a new medical treatment for their child. On the other side, social media platforms offer the data, analytics, and targeting tools necessary to effectively deliver these messages.
It’s important to clarify that when I refer to an "attackers," I’m not talking about you, me, or anyone who simply holds a differing opinion. Instead, I mean a coordinated network that employs deceptive tools such as bots, avatars, spoofed websites, algorithmic exploitation techniques, and various psychological manipulation methods to manipulate perception, narratives, and information with an objective or eroding trust, increasing polarization or conducting illegal activities.
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