Canadian Medical Association 2024 Health and Media Annual Tracking Survey

Photo: Canadian Medical Association Report

Canadian Medical Association
The survey was conducted online with 2,500 Canadians (including oversample of Gen Z) from Sept. 19-26, 2023. The survey was fielded in both official languages. The margin of error for a comparable probability-based random sample of the same size is +/- 1.96%, 19 times out of 20. The data was weighted according to census data to ensure that the sample matched Canada’s population. Totals may not add up to 100 due to rounding.

For context, during the survey some major news stories were: Growing tensions between Canada and India, Ukrainian President Volodymyr Zelensky addressing Canadian Parliament, a focus on health care during the provincial election in Manitoba and lingering concerns following the e.coli outbreak in Alberta daycares. MORE