Why China Is So Bad at Disinformation
WIRED
The headlines sounded dire: “China Will Use AI to Disrupt Elections in the US, South Korea and India, Microsoft Warns.” Another claimed, “China Is Using AI to Sow Disinformation and Stoke Discord Across Asia and the US.”
They were based on a report published earlier this month by Microsoft’s Threat Analysis Center which outlined how a Chinese disinformation campaign was now utilizing artificial technology to inflame divisions and disrupt elections in the US and around the world. The campaign, which has already targeted Taiwan’s elections, uses AI-generated audio and memes designed to grab user attention and boost engagement.
But what these headlines and Microsoft itself failed to adequately convey is that the Chinese-government-linked disinformation campaign, known as Spamouflage Dragon or Dragonbridge, has so far been virtually ineffective.
“I would describe China's disinformation campaigns as Russia 2014. As in, they're 10 years behind,” says Clint Watts, the general manager of Microsoft’s Threat Analysis Center. “They're trying lots of different things but their sophistication is still very weak.”
Over the past 24 months, the campaign has switched from pushing predominately pro-China content to more aggressively targeting US politics. While these efforts have been large-scale and across dozens of platforms, they have largely failed to have any real world impact. Still, experts warn that it can take just a single post being amplified by an influential account to change all of that.
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