PURSUING RESEARCH, PUBLICATION AND EDUCATION RELEVANT TO TODAY’S MEDIA COMMUNICATION ECOSYSTEM.

INTEGRITY
in•teg•ri•te
ĭn-tĕg′rĭ-tē

NOUN
1. The state or quality of being entire or complete; wholeness; entireness; unbroken state;
2. Moral soundness; honesty; freedom from corrupting influence or motive;
3. Unimpaired, unadulterated, or genuine state; entire correspondence with an original condition; purity.

Merriam-Webster

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**The Problem**

There is an abundance of research documenting why misinformation is created, how it is spread, and which populations are most susceptible, and yet there are no solutions to date that clearly address the full magnitude of the problem.
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**Our Mission**

Includes uncovering the manipulative patterns behind misinformation specifically in Arizona, such as the originating sources, targets, intended influences, biases, and actual impact of such distribution, in addition to other factors.
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Misinformation Coverage

Featured

Will Technology Save Us From The Threats And Risks Of Disinformation?

Disinformation, misinformation, deception, and traditional propaganda all utilize digital channels and social networks to spread their messages to the public. The challenge and risk is complex, but can technology help? Can it reduce the risk of disinformation?
Forbes

Trump is launching America’s version of the Cultural Revolution

America has 72 percent of the world’s 25 top universities by one ranking and 64 percent by another. But this crucial U.S. competitive advantage is being undermined by the Trump administration’s war on colleges.
The Washington Post

With Medicaid cuts looming, misinformation spreads on social media

Spending cuts, immigration and Medicaid are at the top of the Washington agenda. That climate provides fertile ground for misinformation and myths to multiply on social networks. Some of the most common are those surrounding immigrants, Latinos and Medicaid.
NBC News

Kari Lake Isn’t Telling the Truth About the VOA

President Trump recently selected Kari Lake as his top adviser to the U.S. Agency for Global Media, which oversees Voice of America, the country’s biggest international broadcaster. On March 14 she tweeted—and Elon Musk retweeted—a blistering video from USAGM’s new headquarters in Washington.
Wall Street Journal

Meta vows to curtail false content, deepfakes ahead of Australia election

Facebook and Instagram-owner Meta Platforms last week said its independent fact-checking program in Australia would help detect and remove false content and deepfakes, as it aims to curb misinformation ahead of a national election due by May.
Reuters

Community Notes Can’t Save Social Media From Itself

The billionaire leaders of social media giants have long been under pressure to quell the spread of mis- and disinformation. No system to date, from human fact-checkers to automation, has satisfied critics on the left or the right.
Bloomberg