Google to Label AI-Generated Images in Search Results
TechRepublic
Google will soon start identifying when content in search and ad results is generated by AI — if you know where to look.
In a Sep. 17 blog post, the tech giant announced that, in the coming months, metadata in search, images, and ads will indicate whether an image was photographed with a camera, edited in Photoshop, or created with AI. Google joins other tech companies, including Adobe, in labeling AI-generated images.
What are the C2PA and Content Credentials?
The AI watermarking standards were created by the Coalition for Content Provenance and Authenticity, a standards body that Google joined in February. C2PA was co-founded by Adobe and the nonprofit Joint Development Foundation to develop a standard for tracing the provenance of online content. C2PA’s most significant project so far has been their AI labeling standard, Content Credentials.
Google helped develop version 2.1 of the C2PA standard, which, the company says, has enhanced protections against tampering.
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