The Integrity Project

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AI was everywhere in 2024’s elections, but deepfakes and misinformation were only part of the picture

AI played many roles in 2024’s elections, including leading up to early elections in Columbus, Ohio (above) in October. Photo by Paul Vernon / The Associated Press

The Conversation
It’s been the biggest year for elections in human history: 2024 is a “super-cycle” year in which 3.7 billion eligible voters in 72 countries had the chance to go the polls. These are also the first AI elections, where many feared that deepfakes and artificial intelligence-generated misinformation would overwhelm the democratic processes. As 2024 draws to a close, it’s instructive to take stock of how democracy did.

In a Pew survey of Americans from earlier this fall, nearly eight times as many respondents expected AI to be used for mostly bad purposes in the 2024 election as those who thought it would be used mostly for good. There are real concerns and risks in using AI in electoral politics, but it definitely has not been all bad.

The dreaded “death of truth” has not materialized – at least, not due to AI. And candidates are eagerly adopting AI in many places where it can be constructive, if used responsibly. But because this all happens inside a campaign, and largely in secret, the public often doesn’t see all the details.

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