The Guardian

The dire state of local journalism in the US has been well documented in recent years, as the closure of hundreds of local newspapers has created American “news deserts” where people struggle for information on local politics and happenings.

It has also created openings for companies and political groups to swoop in, serving up a mixture of local news and propaganda, with the latest being Chevron, in Texas’ news starved – and oil-rich – Permian Basin.

The launch of Chevron’s “Permian Proud” site, in August, was first reported by Gizmodo, the design and technology website originally created by Gawker Media.

The banner at the top of Permian Proud does state that the site is “sponsored by Chevron”. But at first glance, the sponsorship seems like a benevolent grant. On Sept. 22, Permian Proud’s front page included stories about an upcoming air show and a storytelling workshop – typical local newspaper fare. MORE