TikTok and WHO are getting together to help combat widespread health misinformation on social media
A 2022 study found that of the most popular articles posted about the four most common cancers, one in every three contained false, inaccurate or misleading information. And most of that misinformation about cancer was potentially harmful, such as promoting unproven treatments.
The Conversation
The social media platform TikTok has become a cultural phenomenon, influencing the behavior and taste of its users in almost every area of life. From dance trends to skincare and make-up products, health hacks to fad diets, TikTok recommendations can go viral within minutes – and so can its health advice.
Some of the most searched educational videos on TikTok are on diet, exercise and sexual health.
“Fitspiration” is a popular social media hashtag aimed at motivating users to lead healthier lifestyles. “Fitspo” posts often include before and after images and or “aspirational” of photos of influencers with ideal body types. But numerous studies have found that many of these social media posts [can have a negative impact] on users’ mental health and promote or compound their body insecurities.
Social media has its upsides. For example it allows users to share their experiences of health issues. One study showed that 80% of cancer patients use social media to engage peers. But it can also help spread health misinformation.
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